S13 Quarter 1 Magazine
S13 is a custom publication for Samsung Electronics Africa. It seeks to position Samsung in a more premium market category than its regular mass market approach. The publication is inline with Samsung's strategy to become a more content driven organisation. It is a conversation between South Korea and the African continent and explores a premium lifestyle as well as Samsung's built for Africa initiatives on the continent.
Editorial Design, Graphic Design
In 2015 the SA Mint released the world’s first coin series dedicated to the UNESCO Man And Biosphere (MAB ) initiative. Launched in 1971, MAB promotes the sustainable use of natural resources through the practice of socio-ecological land management to the benefit of both man and nature. The Man and the Biosphere: Kogelberg Biosphere Reserve (KBR) coin series consists of two R2 (1/4oz) pure gold coins and two R2 sterling silver coins, each featuring different aspects of the KBR.
Breinstorm conceptualised a comprehensive integrated marketing communications solution that included packaging, collateral, online promotion and the product launch event.Animation, Graphic Design, Packaging2015
Our creative relationship with the Gauteng City-Region Observatory (GCRO) has lead to one of our most challenging and rewarding communication design solutions. The project centred on consolidating the organisation’s varied and extensive web applications and vast online research outputs into an accessible and user friendly web interface.
An established and important voice within the field of urban studies both in South Africa and internationally, the GCRO is a partnership between the University of Johannesburg (UJ), the University of the Witwatersrand, Johannesburg (Wits) and the Gauteng provincial and local government. Charged with extending links to all the higher education institutions, as well as knowledge councils, private sector think-tanks, research NGOs and information-exchange and learning-networks operating in the city-region, the organisation is part of a very complex social and scientific ecosystem.
The GCRO website redesign was a challenging balance between providing easy and accessible UX for diverse users and a complete information architecture overhaul to best showcase complex scientific research findings. We developed a dynamic integrated website that lets users navigate dense and varied content with ease. Hot links and a colour coded system differentiates between research themes and related projects to make searchability easier. To facilitate easy linking to external sites, we designed a GIS template. For monthly updates, that include a Map of the Month and research data vignettes, we developed a brand colour template and a infographic illustration style that helps to visualise research data.
The brand evolution and logo system applied to the website also informs the printed collateral that include stationary and regular printed research outputs.Branding, UI/UX, Web Design2015
The Joy of Jazz is South Africa’s oldest jazz festival. Sponsored by Standard Bank, it remains one of the premier events on the local jazz calendar.
Together with The Kinetic we developed an audio-visual presentation for the press launch to announce performance lineup. We created a coherent headspace out of a score of various imagery sourced from a multitude of sources of varying quality. The contemporary African visual language we established for JOJ creates a solid foundation for further roll out.
The 2015 audio-visual and collateral elements were informed by the campaign tagline: “Let the rhythm move you forward”. We utilized a grid for the type build of each artist’s name and differentiated between performance stages using a colour code system. To tie in with the 2014 campaign, and in a nod to analogue music, we produced a quirky press kit resembling a music cassette tape.
Animation, Graphic Design, Music2015
Held annually, the Business and Arts South Africa Awards, jointly sponsored by Business Day, BASA and partnered by Hollard, recognise and encourage excellence and innovation in the field of business support for the arts.
In keeping with the theme of transformation, the 2015 Awards ceremony was held in the foyer of the Constitutional Court of South Africa, with its unique collection art works celebrating the country’s freedom and democracy.
We commissioned sculptor Collen Maswanganyi to create a unique sculpture for each award winner. Inspired by the theme of transformation, Maswanganyi created a “family” of pieces, with each sculpture representing a different family member expressing different aspects of metamorphosis. The programme and promotional collateral showcased Maswanganyi’s sculptures in a bold and striking manner.
As part of the legacy of the 18th Annual Business Day BASA Awards Breinstorm assisted in developing the first iteration of a free App that allows all smart phone users to take a tour of Constitutional Court’s important art collection – either on site, or remotely.
Art Direction, Graphic Design, Motion Graphics2015
Nestled in the heart of South Africa’s biggest metropolis is Johannesburg Art Gallery (JAG) - the gem in Johannesburg’s art crown. Since opening its doors in 1915, JAG’s Lutyens home on the edge of Joubert Park has remained at the epicentre of the Johannesburg’s art establishment. In 2015 JAG celebrated the centenary of its original Edwin Lutyens building with a series of events and exhibitions.
For JAG’s centenary celebrations Breinstorm Brand Architects facilitated a collaboration between the South African Mint (SA Mint) and the Friends of JAG. We conceptualised three special limited edition sterling silver commemorative medallions to mark this auspicious occasion. A percentage of sales proceeds generated benefitted the important supporting role played by Friends of JAG in the everyday functioning of the Gallery.
The medallions, which were unveiled to the public at the 2015 FNB Joburg Art Fair, Sandton Convention Centre (11 - 13 September), are a beautifully designed and expertly crafted homage to JAG’s original Lutyens building and the impressive public art collection it houses. Different aspects of Lutyens’ neo-classical architectural motives, found in the JAG building, are featured on the obverse of the three medallions and was designed by Breinstorm. To tie in with the architectural motives the reverse sides of the medallions, designed by graphic artist Sindiso Nyoni, feature prominent sculptural pieces from the JAG collection. To acknowledge the role of firebrand Florence Phillips, in acquiring the JAG Foundation Collection, the accompanying booklet is visual celebration of women from the Gallery’s collection, picturing both iconic representations of women, and artworks by some of South Africa’s most esteemed women artists, as well as a nod to JAGs first woman curator, Nel Erasmus.Art Direction, Graphic Design2015
Johannesburg played host to the 2015 South African Book Fair in truly spectacular Jozi fashion. To mark the debut of Africa’s largest book fair in South Africa’s largest city for the first time, we marked the occasion by transforming the Turbine Hall in Newtown into a book lover’s paradise. Imagine 100 authors participating in more than 40 events, 44 new small publishers, 7 publishers from across the continent, a dedicated Kid’s Zone, and a whole day devoted to learners, teachers and librarians.Exhibition Design, Graphic Design, Illustration2015
First Introduced in 2013, the South African Mint’s The Life of a Legend: Nelson Mandela Protea coin series honours the legacy of our beloved Madiba. A champion of education - who once stated: “No country can really develop unless its citizens are educated” - the 2014 coin set takes Mr. Mandela’s personal scholarly journey as theme.
Our brief was to develop a conceptual and visual solution for the packaging, printed collateral, audio visual elements and video documentary, as well as a launch event for the new coin set.
The packaging had to be based on the the prototype we developed for the range as a whole, but customised with each edition to express the theme of the particular set. To tie in with the theme of education, the lid of the hand crafted oak box was silkscreened and the hinges moved to visually resemble, and open like, a classroom notebook.
A medallion, custom designed by our studio, along with an informational booklet depicting important highlights from Mandela’s education, were included inside as value adds.
Collateral, and decor elements of the launch event continued the education theme. The focus, however, was on Mr. Mandela’s tertiary education.
To mark the occasion we reprinted an original study application document from Nelson Mandela’s studies during his time in prison at Robben Island for the backdrop of the overstriking - significantly the document contains his prison number 46664.
An 1 oz and 1/10 oz coin were each overstruck with mint marks representing two educational institutions Nelson Mandela studied at - University of Fort Hare and UNISA , providing a highlight of the evening.
Art Direction, Packaging2015
For the launch of the SA Mint’s Nocturnal Hunters coin series we conceptualised an integrated communications experience that included packaging, design and promotional collateral, value-add and a thrilling launch event that celebrated this magnificent African predator.
For the packaging for The Leopard Launch Set we commissioned renowned South African furniture designer Andrew Dominic to design a unique wooden box as well as a leather carry case for the special number 001 of 300 Limited Edition Leopard Coin auction set. The coin and value-add boxes feature a decorative yellowwood and kiaat inlay replicating the pattern of a leopard’s pelt. Artist Stephen Rautenbach was commissioned to produce accurate bronze cast replicas of a leopard’s tooth and claw as luxury value-add collateral.
The Launch Event was held at Hemelhuijs restaurant, a small oasis in the heart of bustling Cape Town city bowl. Chef Jacques Erasmus created an inspired menu brimming with local delicacies and produce like rooibos, springbok, karoo lamb, navel oranges and Cederberg honey, inspired by the Cape Mountain leopard’s home range.
A newly produced promotional video, sponsored by the SA Mint, to raise awareness about the Cape Leopard Trust’s work was premiered at the event. The pinnacle of the evening was an exclusive online auction offering patrons and coin collectors globally the opportunity to bid for the number 001 of 300 Limited Edition Leopard Coin set. The winning bidder also received a two nights stay at Bushmanskloof Wilderness Reserve and Wellness Retreat. Apart from donating proceeds of the online auction, the SA Mint pledged a further 3.5% from the sale of the 600 mint marked coins to the Cape Leopard Trust. The donation will help fund to expansion of the Cape Leopard Trust’s educational outreach programme and will allow hundreds more children from disadvantaged neighbouring communities to participate in wilderness camps.
A custom blog was created as a platform for the online auction www.legacylive
Art Direction, Packaging, Photography2015
Few precious metals capture the imagination quite like gold does. To mark the anniversary of the discovery of gold on the Witwatersrand, the SA Mint issued the ‘Discovery of Gold’ coin series. Breinstorm alchemised an integrated solution for the packaging, promotion and launch of the commemorative coin set.
We based the launch set packaging design on the iconic shape of a stamped gold bar. The etched black box offset the luxurious sheen and textures of the gold coin and medallion. For the design of the medallion we replicated the topography of the the single richest gold field on earth.
Included along with the coin and medallion is a booklet dedicated to the key events in the discovery of gold. The booklet folds out to reveal a timeline of the South African gold industry. On the reverse, a striking infographic compares the depth of mine shafts to the height of skyscrapers in the City of Gold.
Braamfontein, one of the oldest suburbs in Johannesburg, played host to the event. We decorated glass walls with vinyl infographics, with the skyline providing a magnificent backdrop. Decor, catering, music and coin displays all imbued the luxurious nature of gold.Branding, Graphic Design, Interior Design2015
Joy of Jazz 2014 artist line-upArt Direction, Graphic Design, Motion Graphics2014
This is one of the projects that embody our studio’s passion for stimulating encompassing brand experiences. We were given the brief but tenacious task to find out what is considered cool among African millennials. We relished the opportunity to immerse ourselves in the pop culture of the moment in order to better understand African youth’s response to the Samsung brand. Our solution was a multi-pronged integrated communications experience named 3 Star Pow Wow. It entailed a multicultural marketing approach that translated in a better understanding of African millennials’ headspace and their perception of the Samsung brand. The name and #3starAfrica encapsulates the spirit of the initiative: 3 Star being a reference to the Samsung brand name - and ‘three’, in this context, also representing something "big, numerous and powerful".
Fourteen young delegates from across the continent, including South Africa, Kenya, Ghana, Nigeria, Madagascar and Angola, were selected based on their qualifications and social media following. During the 4-day event, they attended multimedia info sessions on a list of content relevant subject matter presented by leading opinion and taste makers like multi-platform storyteller Verashni Pillay and trend forecaster Dion Chang. By interacting with these young people for 4 days,we managed to ask all the right questions, get real answers and use the most powerful weapon of all to understand what’s cool to the youth of today: content!
By the end of the event, the 14 delegates had become product specialists and brand ambassadors – inspired to share their experiences with their social media followings. Many of the delegates are still sharing their experiences and thoughts under this hashtag, which means that the event has become an ongoing platform for content creation. This gives Samsung a powerful opportunity to connect with the African youth market in future and created a strong foundation for future interaction with youth through ongoing, meaningful content creation.
3 Star Pow Wow created a foundational platform, where young africans were empowered to create content and tell their stories about their world via social media. More than that, it was a very effective way to harvest valuable research results in a non-intrusive manner – leading to real, honest results and powerful insights. The marketing intelligence we gathered has now been analysed – and the results paint an interesting picture of the youth in Africa: how they perceive brands, how to behave to grab their attention and what not to do. The research findings have equipped us to compile a first version of a African Millennial Youth Marketing Index.Branding, Graphic Design, Icon Design2015
S13 is a custom publication for Samsung Electronics Africa. It seeks to position Samsung in a more premium market category than its regular mass market approach. The publication is inline with Samsung's strategy to become a more content driven organisation. It is a conversation between South Korea and the African continent and explores a premium lifestyle as well as Samsung's built for Africa initiatives on the continent.Graphic Design2013
Guest editor's note:
Smartphones are the new paint brushes and the internet is the new stage. The traditional Western art centres are increasingly culturally bankrupt and looking for new inspiration. So it is a happy confluence that both Asia and Africa are rising in cultural influence and that this is happening simultaneously with a technological revolution. Africa stands poised to lead the trends and set the debate. As a new and more urban breed of artist emerges from the continent, art forms are merging and ancient roots plus Western influences are being remixed and sent back out into the world. S13 offers a microphone to just some of the voices from the African metropolis.
Charl Blignaut, City Press
S13 is a custom publication for Samsung Electronics Africa. It seeks to position Samsung in a more premium market category than its regular mass market approach. The publication is inline with Samsung's strategy to become a more content driven organisation. It is a conversation between South Korea and the African continent and explores a premium lifestyle as well as Samsung's built for Africa initiatives on the continent. This issue celebrated the arts and Samsung's connection to itPrint Design2013
What a difference a year makes! In S13Q4 we take stock of the months gone by, paying special tribute to some of the most inspiring young people from across the African continent. Their endurance, innovation and ambition in various fields have led to real life examples of awe-inspiring achievements in 2013, which are now immortalized in history.
We also reflect on the way things were, tracing the beginnings of present-day iconic brands. As we marvel at how far we have come, we cast an expectant glance into the future and hope all these stories of success renew your own journey towards more personal bests and firsts in the year to come.
Phiona Okumu, Afripopmag.comArt Direction, Editorial Design, Graphic Design2013
Samsung S14 Q02 takes us on a journey as it celebrates the beauty that’s
Africa. The 120 UNESCO listed World Heritage Sites creates the perfect
setting as this issue lures you to rediscover our continent, our people
and our story. It inspires you to go ahead and tell your story. After
all,”there is no greater agony than bearing an untold story inside you”:
Maya Angelou.Art Direction, Editorial Design, Print Design2014
Bridge shapes and photographs of urban architecture were deconstructed, collaged and combined with hand-drawn elements to form new hybrid compositions. These compositions explore the element of bridging as part of the PARI brand-mark, where different elements (histories, cultures and power relations in government departments and agencies) are combined in academic and applied research.Branding, Graphic Design, Illustration2013
After winning the 2008/2009 Grand Prix Prize at the Antalis Art of Design Competition, our studio was commissioned to design an entry kit for the following year’s competition. The awards aimed to recognise design excellence and encourage the original and beautiful use of paper.
Paper is one of the most important components in successful print communication - and Antalis offers a rich smorgasbord of indulgent textures and finishes. To entice designers’ senses we dished up a delicious analogy comparing Antalis’ range of fine papers to sophisticated fusion cuisine. We introduced society queen Maria Modjaji - the hostess with the mostest! A fictional personality so vivacious, fashion doyenne Marianne Fassler called her the ‘Dingaan Thobela of the dining room’. Presented as Maria Modjaji’s personal recipe box, the entry kit was filled to the brim with folders outlining the competition categories. Each section was richly illustrated in a unique style, using different print finishes to best showcase Antalis’ versatile range of paper stocks.
With its overindulgence of craft and food sculpture Antalis Art of Design Smorgas box challenged the boundaries of print production in SA. We created a conceptual and tactile experience with paper by means of pure sensory hedonism.
Art Direction, Graphic Design, Packaging2013
Our long-standing relationship with Business & Arts South Africa has resulted in several BASA Awards publications. The brand palette was based on the printmaking in protest art. The identity builds a bridge between the worlds of business and arts organisations. As a development agency BASA connects business with the arts to establish sustainable partnerships.Branding, Graphic Design, Illustration2013
The Munken Journal was a promotional gift for french paper agent Antalis. Munken is an environmentally-conscious paper stock manufactured in what use to be an old monastery in Sweden. The unique location sparked the creative direction of a faux religious texts illustrated with light hearted monk illustrations making paper and interacting with their environment.Creative Direction, Graphic Design, Illustration2013
The creative brand direction for a fashion show as part of our long-standing partnership with Marianne Fassler. In this instance the show was sponsored by Samsung Electronics Africa. The show was accompanied by a social media campaign with the hashtag #bluethread.Branding, Creative Direction, Motion Graphics2013
To create excitement and media interest around the launch of Rachel Khoo’s Little Paris Kitchen we communicated the delicious essence of the cooking show.
We whipped up a direct mailer/press drop off in the shape of a unique Parisian inspired pastry box. The box contained 4 petit four pastries, along with a press kit on disc. The reverse side of the box shows a map illustrating Rachel Khoo’s journey through Paris, as she sources the perfect mouth-watering ingredients for her recipes. We reflected the BBC Lifestyle brand by referencing the channel’s brand colour palette.
Several members of media found this little communicative tidbit so appetising they shared it all over social media.
Branding, Graphic Design, Packaging2013
Paper merchant, Antalis South Africa, commissioned us to design the identity and launch trade collateral for a new range of packaging boards. The range of papers was to be sourced from sustainable Indian mills. This inspired us to name each after Indian jungle animals – Tiger, Cobra and Elephant. These books references stories by well-known writer, Rudyard Kipling. Illustrator Jessica Vines worked on the illustrations used.Branding, Creative Direction, Graphic Design2013
The AfriSam SAIA Award for Sustainable Architecture rewards and recognises the leaders in the design of the built environment. We have been honoured to manage the competition and all brand contact points on behalf of the South African Institute of Architects and AfriSam since the inception of this competition.Branding, Creative Direction, Exhibition Design2014
The following is promotional collateral for a range of premium packaging boards from paper merchant -Antalis. Which, according to the manufacturer, is meant to stimulate the senses.Graphic Design, Illustration2013