beam
beam uses its analytical expertise to extract insights from complex research studies in order to provide clarity and better understanding to its clients. For society to change its behaviour, we need better understanding – Breinstorm Brand Architects (BBA) helped beam to clarify and define their own services to best assist their clients.
The brief
BBA was approached to develop a name and visual identity for a new development economist communications firm. Our challenge was to consolidate the ideas and vision of the company and help them to choose a name that suited their brand positioning and personality. From this, we developed a corporate identity that visualises the brand.
The transformation
Naming the brand
Through a purpose workshop with the brand owners, the new company was named “beam”, drawing on ideas of strength, light, communication, signalling and information dissemination.
Purpose statement and vision development
We built a brand from a holistic purpose workshop, based on the core identity building blocks agreed on at the workshop.
Logo and visual identity development
We designed a logo that speaks to the visual identity the company wants to exude, as well as developing an overall look and feel.
“Thank you so very much for this and for all the magic you and the team have brought to the lives of the beam team!”
- Anja Smith, Co-founder, beam