After winning the 2008/2009 Grand Prix Prize at the Antalis Art of Design Competition, our studio was commissioned to design an entry kit for the following year’s competition. The awards aimed to recognise design excellence and encourage the original and beautiful use of paper.
Paper is one of the most important components in successful print communication - and Antalis offers a rich smorgasbord of indulgent textures and finishes. To entice designers’ senses we dished up a delicious analogy comparing Antalis’ range of fine papers to sophisticated fusion cuisine. We introduced society queen Maria Modjaji - the hostess with the mostest! A fictional personality so vivacious, fashion doyenne Marianne Fassler called her the ‘Dingaan Thobela of the dining room’. Presented as Maria Modjaji’s personal recipe box, the entry kit was filled to the brim with folders outlining the competition categories. Each section was richly illustrated in a unique style, using different print finishes to best showcase Antalis’ versatile range of paper stocks.
With its overindulgence of craft and food sculpture Antalis Art of Design Smorgas box challenged the boundaries of print production in SA. We created a conceptual and tactile experience with paper by means of pure sensory hedonism.
French paper merchants Antalis asked us to conceptualise and produce a printed journal to promote the use of Munken paper to graphic designers. Munken is an environmentally friendly paper stock manufactured in what used to be an old monastery in Sweden. We loved the quirkiness of this unique location and used it as spark for the creative direction.
We designed a journal that evoked a sense of revere, but with its tongue firmly in cheek. Faux religious texts are illustrated with light hearted depictions of monks making paper and interacting with their environment. Instead of producing just another paper sample booklet, we created a custom personal journal that would take pride of place on any creative desk.
Antalis Performa Alto Premium is a versatile coated packaging board combining excellent premium print results with the demands of luxury packaging. In developing a visual language and collateral for the packaging board, we wanted to emphasize the versatility of the product and highlight the fact that it is chlorine free by means of graphic illustration and different printing processes. Instead of creating a conventional product brochure or sample booklet, we produced a decorative folder as a reusable keepsake to showcase the product’s best features. Colourful expressive flower illustrations were hand silkscreened on the outside of the folder to enhance a sense of tactility and craft. The inside is litho printed and contains technical information, describing appropriate uses for the material.
Antalis Performa Alto is a versatile coated packaging board, combining excellent premium print results with the demands of luxury packaging. Tasked with developing a visual language and collateral for the card stock, we emphasized the product versatility. Using graphic illustration and different printing processes, we expanded the lifetime and function of the product brochure. Instead of creating a conventional sales tool, we produced a folder as a keepsake to showcase the best product features. Colourful, expressive flower illustrations silkscreened on the outside of the folder, provided a sense of tactility and craft. The inside was litho printed and contains technical information, describing appropriate uses of the card stock.
BAMBOO GIFT WRAPPING
Antalis asked us to design promotional collateral that will encourage designers to use Conqueror Bamboo paper. Conqueror bamboo is made from fast-growing, renewable bamboo. The unique feel and use of natural pigments creates a union of innovation and sustainability.
We designed bamboo themed wrapping paper, with the concept in mind that conqueror Bamboo is a “gift” to the earth. The wrapping paper was illustrated on both sides and printed in two spot colours. The wrapping paper is held in place with an informative belly band and bamboo stick closing mechanism.