Krugerrand 50 year anniversary
To mark this 50th anniversary of the Krugerrand the South African Mint and Rand Refinery hosted a landmark event during the 2017 World Money Fair in Berlin (WMF), to honour the world’s most widely-held bullion coin.
Breinstorm Brand Architects (BBA) collaborated with A Better World Network in turning this milestone into a memorable occasion. A series of events were held during the 2017 World Money Fair in Berlin, where the Krugerrand’s 50th saw South Africa named the Guest of Honour Country. In addition to designing all event collateral, BBA were tasked to commission and curate an exhibition of artworks that marks iconic historical milestones over the past half century of the Krugerrand’s existence. The artworks, each representing an instance of extraordinary human endeavour, were exhibited as part of the Krugerrand Golden Jubilee stand at the WMF.
A magnificent coffee table book detailing the definitive history of the Krugerrand, with design and layout by BBA, was published to mark the 50th anniversary of the world’s most famous bullion coin.
The events were truly worthy of the Krugerrand’s iconic status. The cocktail event held at the South African Embassy included harvest tables of South African dishes, an excellent selection of South African wines and beer, Mzansi-style music and exhibition of carefully curated designs inspired by the Krugerrand.
Money Fair Stand
The eye-catching Krugerrand stand at the exhibition attracted a constant flow of visitors. BBA commissioned and curated a series of specially commissioned artworks that illustrated the epic world events the Krugerrand has born witness to. Each landmark event was visually echoed by a Krugerrand coin from the same year - 50 Krugerrands for 50 years. Guests were also able to scroll through iPads reflecting other significant global events from the past half-century.
The stand also included the original coin die traces as well as Coert Steynberg’s rarely seen original springbok drawings.
50 Gala Dinner
A formal dinner, hosted at Berlin’s BOLLE Festsäle, was a celebration of South African food wine and music. The menu was designed by Xoliswa Ndoyiya, Nelson Mandela’s personal chef, and included some of Madiba’s personal favourites. A true symbol of South Africa and a global icon, Abdullah Ibrahim, mesmerised guests with a peerless performance.