For the launch of the SA Mint’s Nocturnal Hunters coin series we conceptualised a multi-pronged integrated communications experience that included packaging, design and promotional collateral, value-add and a thrilling launch event that celebrated this magnificent African predator.
For the packaging for The Leopard Launch Set we commissioned renowned South African furniture designer Andrew Dominic to manufacture our unique designed wooden box, as well as a leather carry case for the special number 001 of 300 Limited Edition Leopard Coin auction set. The coin and value-add boxes feature a decorative yellowwood and kiaat inlay replicating the pattern of a leopard’s pelt. Artist Stephen Rautenbach was commissioned to produce accurate bronze cast replicas of a leopard’s tooth and claw as luxury value-add collateral.
The launch event, executed in partnership with A Better World Network, was held at Hemelhuijs restaurant, a small oasis in the heart of bustling Cape Town city bowl. Chef Jacques Erasmus created an inspired menu brimming with local delicacies and produce like rooibos, springbok, karoo lamb, navel oranges and Cederberg honey, inspired by the Cape Mountain leopard’s home range.
A newly produced promotional video, sponsored by the SA Mint, to raise awareness about the Cape Leopard Trust’s work was premiered at the event. The pinnacle of the evening was an exclusive online auction offering patrons and coin collectors globally the opportunity to bid for the number 001 of 300 Limited Edition Leopard Coin set. The winning bidder also received a two nights stay at Bushmanskloof Wilderness Reserve and Wellness Retreat. Apart from donating proceeds of the online auction, the SA Mint pledged a further 3.5% from the sale of the 600 mint marked coins to the Cape Leopard Trust. The donation will help fund to expansion of the Cape Leopard Trust’s educational outreach programme and will allow hundreds more children from disadvantaged neighbouring communities to participate in wilderness camps.
A custom blog was created as a platform for the online auction www.legacylive