OppiKoppi 2016 -
The lovely young taken to the unsea
Started in 1994, Oppikoppi has grown into one of South Africa’s biggest music festivals, with the purpose of bringing music lovers together in the heart of the bush to enjoy electrifying music from top local and international acts.
We were approached to come up with the creative direction and the collateral for Oppikoppi 2016.
The theme for Oppikoppi 2016, “For the lovely young taken to the unsea”, was inspired by a lyric from the Gert Vlok Nel song For Those in Peril on the Sea.
We teamed up with Daniel Naude to bring the theme to life, an artist-photographer best known for his portrait series of Africanis dogs. As a tribute to Oppikoppi’s canine mascot, Phlekkie, our campaign featured a domesticated dog breed known colloquially in Afrikaans as ‘varkhonde’.
The design challenge was to create an identity, typographic treatment and graphic elements that could be applied across all brand touchpoints and merchandise without detracting from the integrity of the photography.