OppiKoppi 2016 -
The lovely young taken to the unsea
Since it’s inception in 1994, the Oppikoppi music festival has grown substantially to become one of the biggest and most popular in South Africa. Over the two decades 'Koppi became almost as well know for its enigmatic annual creative campaigns as for its electrifying music line-ups.
The Oppikoppi 2016 theme was inspired by a Gert Vlok Nel lyric “for the lovely young taken to the unsea” from the song For those in peril on the sea. We teamed up with well known South African artist-photographer Daniel Naude to bring the theme to life. Naude first broke onto the South African art scene with a portrait series of Africanis dogs. In reference to Oppikoppi’s canine mascot, Phlekkie, the 2016 campaign featured a domesticated dog breed known colloquially in Afrikaans as varkhonde.
The design challenge was to create an identity, typographic treatment and graphic elements that could be applied across all brand touchpoints and merchandising, but at the same time did not detract from the photograph’s integrity.