Forum Création Africa Lagos
Uniting 40 nations through design
BBA created the complete visual identity for Forum Création Africa Lagos 2025, a flagship pan-African event connecting 1,000+ delegates from 40+ countries. From logo to venue, we delivered a brand that spoke French, English, and the universal language of African creativity.
The brief
Maison des Mondes Africains (MansA) needed a distinctive visual identity for Forum Création Africa Lagos 2025 – a biannual pan-African forum rotating between cities that connects creative and cultural industries across continents. The challenge extended beyond typical event branding: this was a diplomatic initiative supported by the French Ministry of Foreign Affairs, Nigerian Federal Government, and Lagos State, requiring materials that would resonate equally with government officials, creative entrepreneurs, and international delegates.
BBA was commissioned to develop everything from logo to venue – a comprehensive brand ecosystem spanning digital, print, and physical spaces. With 40+ countries represented and bilingual requirements throughout, the identity needed to celebrate Lagos’s creative energy whilst maintaining the broader MansA and Création Africa brand architectures. The brief demanded strategic design thinking that could navigate cultural nuances, diplomatic protocols, and the practical realities of cross-continental event delivery.
A brand identity that travels across borders, languages, and touchpoints
Immersed in African cultural nuance
BBA's strategic research phase immersed the team in Lagos’s creative landscape and Franco-African diplomatic context. This cultural intelligence informed every design decision, from colour palette to typography, ensuring the identity authentically honoured Nigerian creative energy whilst serving diverse international stakeholders across government, business, and creative sectors.
An integrated brand experience
The physical brand experience extended from arrival to departure: branded lanyards, wristbands, and tote bags; immersive venue design with four roll-up banners and comprehensive directional signage; even the snack boxes, insulated mugs, and power banks carried the Forum identity. Working with Livespot, BBA's Nigerian production partner, the team ensured every physical touchpoint met international standards whilst leveraging local expertise for execution.
Visual credibility within cultural diplomacy
The forum connected creative entrepreneurs with European partners, facilitated 300+ business meetings, and showcased African creative excellence to government officials, investors, and cultural leaders from across the globe. BBA's contribution ensured that when delegates from Lagos, Paris, Dakar, or Berlin engaged with the forum – whether online, in print, or in person –they encountered a brand that matched the ambition of the African creative economy it celebrated.
