The American Chamber of Commerce was established in 1977 and represents the interests of some of the biggest multinational corporations in South Africa. As a dynamic and engaged membership organisation, the Chamber needed a refreshed brand identity that accurately represented its members and its future-forward vision.

To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

Asseteq approached Breinstorm Brand Architects (BBA) for a new visual identity, brand strategy, and corporate profile that would aid in helping sell their tech solutions to other businesses (B2B). We were tasked with clarifying what they do and how they do it, in much simpler terms, across all communication channels.

To launch IQOQO to the public, Breinstorm Brand Architects (BBA) conceptualised the IQOQO Sessions: a series of nine talks hosted over three days on 1, 2, 3 August 2023. Each speaker was invited to share their journey to success, including triumphs and adversity. A speaker was chosen from each of the nine key sectors of IQOQO: Milisuthando Bongela (film), Papama Mtwisha (fashion), Lady Skollie (visual arts), Gabi Ngcobo (museums), Nindya Bucktowar (design), Shaakira Jassat (architecture), Nosipho Maketo van den Bragt (animation), Kirstin Lee Grey (XR) and Cukia ‘Sugar’ Kimani (gaming).

beam uses its analytical expertise to extract insights from complex research studies in order to provide clarity and better understanding to its clients. For society to change its behaviour, we need better understanding – Breinstorm Brand Architects (BBA) helped beam to clarify and define their own services to best assist their clients.

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

Dr Daphne Lyell is a functional medicine woman. Breinstorm Brand Architects (BBA) provided Dr Lyell with a new visual identity and assisted with setting up the right digital tools to transition her business to an online practice.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.