Institute for Creative Repair
Repairing people, communities, institutions and cities through arts, heritage and culture
The brief
The Institute for Creative Repair is a newly formed ‘think and do tank’, based in Johannesburg, South Africa. The Institute is driven by the belief that the current world order is not working, that creativity, disruption and collaboration are necessary, and that demonstration is more powerful than rhetoric.
Breinstorm Brand Architects (BBA) was tasked with developing a visual identity that would convey their mission and purpose.
The transformation
To evoke a sense of joy while playing with the concept of “creative repair”, we drew inspiration from washi tape and developed a series of custom letters made from tape. We paired it with a versatile font developed for a city, +Jakarta Sans, to create an inventive logo mark.
Social media templates
“We are bringing together the public sectors – the ‘art’ and ‘heritage’ worlds, artists, designers, scholars, philanthropists and traditional healers – to revitalize public spaces for healing and joy.”
- Ngaire Blankenberg, Founding Director