Following the success of the Amex ZA Graphic Arts Challenge, American Express committed to continuing its support of the creative industries in South Africa by sponsoring the quarterly edition of First Thursdays at the Silo District of the V&A Waterfront in Cape Town.

Selemela approached Breinstorm Brand Architects (BBA) to build a digital platform for the Selemela Learning Network, a collaboration between Selemela and the Glasswaters Foundation to improve access, quality, equity and relevance of education in Lesotho.

Breinstorm Brand Architects (BBA) was appointed as project managers for Reimagining Heritage, Archives and Museums: Today/Tomorrow, an initiative of the Institut français d’Afrique du Sud (IFAS) / French Institute of South Africa and Embassy of France.

The American Chamber of Commerce was established in 1977 and represents the interests of some of the biggest multinational corporations in South Africa. As a dynamic and engaged membership organisation, the Chamber needed a refreshed brand identity that accurately represented its members and its future-forward vision.

To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

The Institute for Creative Repair is a newly formed ‘think and do tank’, based in Johannesburg, South Africa. The Institute is driven by the belief that the current world order is not working, that creativity, disruption and collaboration are necessary, and that demonstration is more powerful than rhetoric.

Breinstorm Brand Architects (BBA) was commissioned by the Office of the Premier of Gauteng Provincial Government to develop a visual language for the work of the Delivery Support Unit. The visual language had to operate within the strict guidelines of the province without looking too bureaucratic. This new look and feel would then be implemented in presentation templates across different departments.

Asseteq approached Breinstorm Brand Architects (BBA) for a new visual identity, brand strategy, and corporate profile that would aid in helping sell their tech solutions to other businesses (B2B). We were tasked with clarifying what they do and how they do it, in much simpler terms, across all communication channels.

Breinstorm Brand Architects (BBA) was appointed by the Department of Sport, Arts and Culture (DSAC) and Ambassador Nosipho Nausca-Jean Jezile as part of a team curating and building the South African Pavilion at the 18th International Architecture Exhibition of La Biennale di Venezia.

To launch IQOQO to the public, Breinstorm Brand Architects (BBA) conceptualised the IQOQO Sessions: a series of nine talks hosted over three days on 1, 2, 3 August 2023. Each speaker was invited to share their journey to success, including triumphs and adversity. A speaker was chosen from each of the nine key sectors of IQOQO: Milisuthando Bongela (film), Papama Mtwisha (fashion), Lady Skollie (visual arts), Gabi Ngcobo (museums), Nindya Bucktowar (design), Shaakira Jassat (architecture), Nosipho Maketo van den Bragt (animation), Kirstin Lee Grey (XR) and Cukia ‘Sugar’ Kimani (gaming).

beam uses its analytical expertise to extract insights from complex research studies in order to provide clarity and better understanding to its clients. For society to change its behaviour, we need better understanding – Breinstorm Brand Architects (BBA) helped beam to clarify and define their own services to best assist their clients.

Breinstorm Brand Architects (BBA) was tasked with a brand refresh of the Javett Arts Centre at the University of Pretoria. Javett-UP needed a brand that aligns with their mission and vision, and their place as a serious and respected art museum.

Kunste Onbeperk (NPC), under which the Klein Karoo National Arts Festival (KKNK), Klein Karoo Klassique and Teksmark falls, approached Breinstorm Brand Architects (BBA) to provide strategic input on a turnaround strategy, as well as a complete brand refresh.

BBA was tasked with developing an integrated marketing communications process for Aspire Art. We evaluated where the company/brand was and workshopped their purpose together. As we discovered that they play an important role in the arts ecosystem beyond the physical and live auctions they hold, we dropped auctions from the name (Aspire Art Auctions became Aspire Art). 

American Express tasked Breinstorm Brand Architects (BBA) with conceptualising and heading the campaign and execution of the Amex ZA Graphic Arts Challenge. This entailed naming the competition, designing the campaign rollout on the website, overseeing registration and entry mechanisms, designing a social media look and feel, and setting up a content calendar and writing press releases. In addition, the winning artworks were displayed at the Keyes Art Mile in Johannesburg, an exhibition that BBA conceptualised and managed.

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

Dr Daphne Lyell is a functional medicine woman. Breinstorm Brand Architects (BBA) provided Dr Lyell with a new visual identity and assisted with setting up the right digital tools to transition her business to an online practice.

It all begins with an idea.

It all begins with an idea.